There’s this myth that Magic was conceived in innocence. Garfield didn’t think anyone would spend more than $30 etc.
But Peter Adkison danced in the parking lot when he heard the idea. It wasn’t Garfield printing the very first edition on counterfeit proof cardstock, rushing out new cards rather than meeting demand for the early sets, taking away the Power 9 after less than a year. They knew they had a gold mine and the game was engineered to be an overpriced collectible from day zero.
Starting in 1994 was so frustrating. The marketing material then was Black Lotus, Chaos Orb, and Juzam Djinn. The coolest cards were in Arabian Nights (nonexistent) and Legends (already over $10 a pack) when all you could find was Fallen Empires.
They could have made more immediate money printing Legends to demand rather than rushing out Fallen Empires. But sales alone weren’t the point. The cards were supposed to be expensive and hard to find. That’s always been the business model.
Players were frustrated so they put out an awesome set, their best product of 1995, Chronicles. It didn’t have Juzam or Lotus, but it had a lot of good stuff from the sets you couldn’t get. But it upset their true customers (stores sitting on reserve stock or expensive singles) so they declared it a mistake and created the Reserve List.
The RL is never going away. Whatever they could get selling Loot Drop dual lands wouldn’t be worth the loss in confidence from large singles vendors.
@bulkington Yep, this is why when I play Magic I allow people to proxy in whatever cards they want. I mean I own the good shit (started around the same time as you), but I don't give a fuck if someone playing the game with me has the cards. I just want to see new deck ideas with combos no one ever thought of before.
@deathtoamerica Every Christmas my gifts to my playgroup are a big pile of counterfeits. It’s self serving. I can’t really play my Mox Diamond if nobody else has one.
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